Making Meaning2 - critical summary review

About the summary

With increasing competitiveness, how will companies meet the needs of consumers? This is their great challenge today. And it is a fact that, in today's economy, these consumers are looking for meaningful experiences in pursuit of a purpose when buying their products. In this book, the authors observe and define strategies for creating such experiences. Using examples from successful companies and defining practical actions on how to achieve these experiences, the book goes deeper into the subject and explains how you can deliver value to your customer. Learn how to integrate your business and get all departments or industries working together. All this so that you generate valuable experiences in your products and services, and thus achieve your goals.

Who wrote the book?

Darrel Rhea is an eminent strategic design consultant who built his career around customer-focused strategic design research and design innovation. He has degrees in design and psychol... (Read more)

Nathan Shedroff is one of the pioneers in experience design, interaction design, and information design. He is also an entrepreneur and builds experiences in... (Read more)

Steve Diller has more than 20 years of marketing research and consulting experience and is also immersed in product innovation and media content pract... (Read more)

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